APCON BACKS LASAA ON AFRICAN SIGN EXPO

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The Advertising Practitioners Council of Nigeria (APCON) has declared its support for the first international African Outdoor Advertising Sign Expo.

The exhibition slated for June 25th -27th 2014 is organised by Lagos State Signage & Advertisement Agency (LASSA).

The Registrar/Chief Executive of APCON, Alhaji Bello Garuba Kankarofi (pictured above with LASSA boss) while receiving delegates from LASAA led by the Managing Director, Mr. George Noah in his office thanked LASAA team for visiting the council to brief it on its many lofty initiatives.

According to him ”it is important we meet frequently considering our past close relationship’’. He went on further ”Your visit has cleared the air on your many initiatives particularly the recent misconstrued formation of fellow state outdoor advertising regulatory association (ORAAN)”.

‘‘From your explanations, we now understand the spirit behind your various initiatives is to promote cleaner environment and by extension to other states as well as lift the practice of advertising profession” Kankarofi noted. In conclusion he expressed APCON’s readiness to support LASAA on the forthcoming outdoor advertising conference.

In his own remark, Mr. Noah said that the visit was part of LASSA’s efforts to inform all stakeholders in the advertising industry about the forthcoming exhibition

His words: ”The visit to APCON is part of our wider consultation and awareness effort to get the buy-in of all major stakeholders within the advertising industry on the forthcoming Signage and Outdoor Advertising Conference & Exhibition (African Sign Expo 2014) Lagos.

“We have come to APCON on this courtesy visit having recognised the pivotal role of the Council as a major institution in advertising as a whole and in furtherance of our collaborative effort from time past.’’

Noah noted that ”the visit was to keep APCON abreast of our initiatives and activities which we believe are all aimed at promoting the advertising industry”. According to Noah, ‘‘our immediate plan is to successfully host the African Outdoor Advertising Conference and exhibition in June”.

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