Chi Limited, maker of fruit juices  has further rebranded one of its products, Chivita Premium.

Chivita Premium, which is now  known as Chivita 100%, now wears a new look(pictured).

Speaking on the new design in Lagos recently, Managing Director of Chi Limited, Mr. Roy Deepanjan said the packaging changeover is the company’s way of injecting fresh energy into the brand so that it can take its pride of place on market shelves and in households, from living rooms to event halls and in the lives of consumers who cherish healthy living.

He also added that the company made an effort to avail Chivita 100% with more levels of engagement with the consumer, the website address, Facebook page, Twitter handle and LinkedIn contact addresses are featured on the pack.

A strategic move to reposition tightly Chivita 100% in the marketplace by conveying its tangible and intangible attributes to the consumer, printed on the pack are the composition of the product, which are all natural fruits.

And boldly written along the length of the pack is ‘100% Fruit Juice’ while ‘No Added Sugar’ is placed at the heart of the design and written in clear language to give the information greater prominence than before.

Indeed, behind the Chivita’s title, behind the package design and behind the ad campaigns, is a strong, simple message that effectively communicates the core value of Chivita fruit juice as a pure and natural drink.

To further drive the consumer’s attraction to Chivita 100%, the variant name now appears as ‘Real Orange’ or ‘Real Apple’ on the pack as opposed to simply writing Orange or Apple.

The interactive design features visual elements such as the “shake well” symbol as well as a “variant wheel” that reflects all other variants of the brand.

Chivita 100% which can be enjoyed by consumers who desire pure, healthy and natural refreshment is available in five variants of real pineapple, real apple, real orange, orange pineapple and orange mango.


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