Lagos State Signage & Advertisement Agency (LASAA) has perfected plans to host  Africa’s most anticipated signage & Outdoor conference and exhibition at Eko Hotel Convention Centre, Victoria Island, Lagos, between June 22 – 27th this year.

The initiative, the first of its kind  in Africa,  is  tagged  ”Sign and
Outdoor Conference &  Exhibition Africa (Lagos 2014)”.  In addition to 4,000 visitors  expected for the event,  about 300 exhibitors and conference participants from 30 countries drawn  from Europe, Asia, America, Africa and within Nigeria will be taking part.

LASAA says this maiden edition of what may become an annual  international conference and exhibition in Lagos, is geared at creating a  convergence of stakeholders within the out-of-home advertising industry.  It will focus on trends, best practices, innovations and challenges  within the Nigerian and African context. Conference participants will  include advertising agencies, outdoor practitioners, media owners,  signage  fabricators, printers, advertisers, regulators, government Officials, event  companies, outdoor protection services, retailers, franchisees and marketing  professionals.

Speaking on this new initiative, the Managing Director of LASAA, Mr.  George Noah,  who is steering this development  said:  ”The objective is to provide a veritable  platform for the growth and development of signage and outdoor advertising in  Lagos State, Nigeria and Africa.  The event is expected to attract  from within and outside the country,  industry regulators, consultants,  designers,  researchers, brand managers, media buying agencies, event  companies,  suppliers, manufacturers, exhibitors in the signage,  digital signage, retail signage solutions, outdoor media as well as screen and digital printing industries”.

Commenting further, Noah said: ”Our objective is to create an enabling
environment that will help all players in our sector to grow their business and  to keep abreast with new innovations from across the globe. Visitors and participants are expected  to discover the latest developments in equipment, software, signage and outdoor materials, systems, fittings and  fixtures.

“Participants can maximise their time at the event by taking  part in the
tailored conference sessions as well as experiencing live  demonstrations and networking opportunities. In addition  the  conference & exhibition will deliver new market breakthroughs, significant on-site sales, joint  venture opportunities, new trading partners and an improved regional profile for manufacturers”.

Exhibitors already committed to the event include: Rotapanel (Holland)
Primedia (South Africa)  Agfa (Belgium) Saga Group (Dubai)  and Invent Media(Nigeria).  Similar exhibitions in Dubai, London and  Milan are reported to generate billions of dollars of sales for exhibitors serving the  printing, signage and outdoor advertising industries.


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