Top film producer, Tade Ogidan, has revealed that his movies have not earned him ‘sensible profits’.
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The 56-year old who made some of the most original and arresting films of the past 20 years — from 1997’s Out of Bound, 1998’s Diamond Ring to 2011’s Family on Fire in an interview he granted Ibadan Film Circle, a whatsApp forum, attributed the low profit margins of his movies to his lack of marketing drive.
“I have hardly ever made money – sensible profit – from my movies. There are some of our colleagues who know how to market and make great noise for their projects.
“Kunle Afolayan is one. Judith Audu is equally good at this. So also is Mo Abudu. The reality is that most of the movies that have earned profit at an outstanding level got most of it from the patronage of their friends from private screenings,” Tade Ogidan explained.
